Captain Marquet served in the U.S. submarine force for 28 years. After being assigned to command the nuclear powered submarine USS Santa Fe – then ranked last in retention and operational standing – he realized the traditional leadership approach of “take control, give orders,” wouldn’t work.

He “turned his ship around” by treating the crew as leaders, not followers, and giving control, not taking control. This approach took the Santa Fe from “worst to first,” achieving the highest retention and operational standings in the US Navy.

Captain Marquet later named this leadership practice Intent-Based Leadership.

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Captain Marquet is the author of Turn the Ship Around! A True Story of Turning Followers into Leaders and Leadership Is Language: The Hidden Power of What You Say - and What You Don't.

In 2021, we founded Intent-Based Leadership International to bring the principles and practices of Intent-Based Leadership to organizations across the world. It's a leadership movement - and it's working!