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Building an IBL Culture:
How National Grid Used Intent-Based Leadership
​to Strengthen Safety, Trust, and Decision-Making

Building an IBL Culture:

H​ow National Grid Used
Intent-Based Leadership
​to Strengthen Safety,

Trust, and
Decision-Making

National Grid New York delivers gas and electricity to millions of customers across the state. Facing a fast-changing energy landscape and a complex operational environment, leaders wanted to build a culture where people thought, acted, and led with intent at every level. 


Partnering with Intent-Based Leadership International (IBLI), National Grid NY embedded Intent-Based Leadership (IBL) principles across field operations, leadership teams, and frontline safety practices, creating lasting cultural and performance shifts.

Before:

Before adopting Intent-Based Leadership, National Grid NY's teams were highly capable but often constrained by traditional decision-making structures:

  • Top-down decision flow slowed responsiveness and problem-solving.
  • Limited psychological safety made people hesitant to speak up or challenge upwards.
  • Safety ownership gaps persisted despite formal programs and compliance frameworks.
  • Empowerment lacked clarity: Leaders told teams they were empowered—but few knew how to act on it.

After:

Since embedding IBL across the New York Gas business, National Grid NY has seen measurable transformation in leadership, safety, and engagement:

  • +5 point improvement in decision-making effectiveness scores since 2024.
  • 7 points above National Grid's overall average, 13 above high-performing norms, and 26 above the wider industry benchmark.
  • Zero fatalities for several consecutive years.
  • Lowest Lost Time Injury(LTI) rate in the company.
  • Winner of the President's Award for safety.
  • 75 volunteer Pathfinders trained as IBL champions - many now promoted into leadership roles.
  • 200+ innovation ideas submitted for AI and automation initiatives, driven by empowered frontline teams.

"Our VP of Safety says,
'We already have a safety program
 - it's called IBL.'"
— Cathy Wisniewski, VP at National Grid NY

Process:


National Grid NY's IBL journey blended executive commitment with grassroots ownership - creating a sustainable, self-reinforcing change:

  1. Leadership Training: Senior leaders, including the COO, adopted IBL tools like the Ladder of Leadership and 3C Framework (Clarity, Competence, Control) to guide behavior and decision-making.

  2. Pathfinder Program: 75 volunteers trained as IBL Pathfinders, serving as role models and coaches across departments.

  3. Everyday Integration: IBL practices became part of job briefs, safety conversations, and performance reviews.

  4. Psychological Safety First: Teams used open-ended questions and "speak up" practices to surface issues early and improve safety outcomes.

  5. Continuous Learning: Leaders and field teams practiced clarity-building and intent statements - asking, "What do you intend to do?" instead of "What should I do?"

  6. Cultural Reinforcement: Regular "IBL moments" in meetings and team huddles kept learning active and visible.

Conclusion:

Intent-Based Leadership has helped National Grid NY build a culture of clarity, competence, and confidence—where employees feel trusted to act and safe to speak up. From award-winning safety performance to stronger decision-making and leadership growth, the company has proven that when people lead with intent, everyone wins.

"The Ladder gives us the how of empowerment. 
I​
It's changed the quality of conversations across the business."
— Cathy Wisniewski, VP at National Grid NY

Ready to Lead Differently?

Let's design a culture where people don't wait to be told what to do - they act with clarity, competence, and intent.

Book a Free Discovery Session.

Give Us a Call: 1.857.491.0321
Email Chuck: chuck.dunphy@ibli.com